The power of online video is huge, and Pocket Motion Pictures, a cutting-edge London production company, continues to work with top names to deliver professional, quality films to showcase our clients.
Elle UK magazine recently asked us to film a series of make-up videos to promote the free cover mount product in their September issue. The product was three different colour eyeliner pencils, created specially by Jemma Kidd.
So, on an unusually bright and sunny summer’s day, we went to Jemma’s studio in Notting Hill to film 5 ‘get the look’ video tutorials. We were really pleased to find that Jemma Kidd was an absolute pro – and a great host.
‘How to’ videos are especially popular at the moment and we’ve filmed lots of these style videos for many of our clients. They may look easy and straightforward, but the key is in the preparation. It’s essential to really understand the main points that the viewer needs to take on board and then make sure the way the video is shot gives clear and simple coverage of them.
We always break down the steps on cue cards. Each card has one sentence describing the step as clearly as possible, and once we have those in place, they act as chapters within the video. This way, you know you’re getting the main points across. The expert presenter can then do what they do best: talk around these points, giving tips and extra insight.
Jemma’s been doing this for ages and came well prepared. She knew exactly what was needed and how best to convey that message to her audience. She runs her own makeup school (http://www.academy.jemmakidd.com), so has plenty of experience teaching regular people how to get great-looking results when applying their make-up.
You can see all the resulting cosmetics videos below. And if you’d like some of your own online videos to enhance your website, raise brand awareness and really engage with your audience, get in touch!