With London and New York Fashion Week over, we look back at what made this season one to remember.
Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.
Now for the third season in a row she has moved away from a traditional runway show and delivered an exciting, engaging and beautiful immersive art installation for members of the public.
The Weave Project was created by collective Numen/For Use, where visitors could climb through the installation in Brewer Street Carpark. The Weave Project celebrated Anya Hindmarch’s new collection where customers are able to personalise the Neeson with hand-woven symbols and initials online, in store and at the Weave Project installation.
As always Pocket Motion Pictures were there to capture the magical event:
As well as the Weave Project Anya treated London to the return of her Chubby Heart. The inflatable heart was perfectly squeezed into Wellington Arch for people to enjoy for one last time.
As a London based Video Production company, we love filming in London and this job was a 5 minute walk from our St James’s Park office, which is always nice.
Other brand experiences included Three’s mixed reality catwalk at Central Saint Martins, Ocean Outdoor x Vin & Omi and House of Peroni x LFW. Taking a more futuristic approach to brand activation was Lego, who teamed with Snapchat to launch a clothing store… with no clothes. The AR shop allowed shoppers to view the clothing brand by scanning the code and being transported to a virtual shopping experience and able to purchase the ready to wear collection.
While NYFW and LFW are usually dedicated to womenswear, many designers chose to integrate menswear in the runway shows. Bi-coastal brand Eckhaus Latta and Nanushka presented pieces which can be worn by anyone, and androgynous models made appearances in a variety of shows.
Continuing with the trend, many designers who were showing at Women’s Fashion Week included menswear into their collection. Prabal Gurung did this in New York for the third season in a row, and Pocket Motion Pictures worked with them to film the backstage action.
Other shows which included transgender models included 11 Honoré, which invited Orange is the New Black star Laverne Cox, to close the whole show. LA based designer Pierre Davis also made her NYFW debut this season, becoming the first transgender woman on the official calendar.
From both LFW and NYFW it’s clear to see that many designers are becoming much more socially and environmentally aware, and we’re seeing this expressed on the runway. Mother Of Pearl will release a collection of nine pieces in association with BBC Earth for a new sustainable range, which will be available to buy at Net-A-Porter.
In New York Pocket Motion Pictures had the pleasure of working with the brand Collina Strada for the first time and filmed the runway show which had environmental activist Xiuhtezcati Martinez perform a spoken word poem as the backdrop. The brand also revealed a collection which was made of 75% deadstock fabrics. Judging on the way that this season has gone, it’s predicted that sustainable fashion is here to stay.
Pocket Motion Pictures Recap
We had the pleasure of working with some amazing designers and brands, here are a few videos we created.
On the final day of London Fashion Week we heard the sad news of the death of Karl Lagerfeld, one of the most influential and recognisable fashion designers of the 20th century, aged 85.
Lagerfeld transformed the face of Chanel into a global powerhouse when he became Creative Director in 1983. His image of dark glasses, fingerless gloves and silver ponytail made him a fashion icon in his own right. The world’s top models, designers and journalists all paid tribute to the late designer.
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