We love creative briefs and when the fashion label Mint Velvet asked us to produce their 2015 Autumn/Winter ‘look book’ for online and in store use, we jumped at the chance.
Mint Velvet wanted to feature 25 different outfits, so our task was to plan a way of shooting all 25 in one day. The video had to have a clean and minimalist feel to it, whilst still being dynamic and high energy – there were lots of different looks to feature.
The initial concept was to shoot the video like a traditional catwalk, but this can feel slow: you find yourself waiting for the model to walk down the runway towards the camera in order to get a more detailed look at the outfit. The way around this problem was to have the camera tracking back with the model as she walked, therefore keeping her in a full-length shot the whole time. This also meant we could easily cut between models and outfits at any point as they were always in the same frame size.
We filmed at Sky Studio in London as we needed a large studio for the catwalk itself and for all our lights and equipment – including a ten metre dolly.
Setting up the lighting was a challenge. We wanted a crisp, white floor and background but not too much light on the model – finding that balance of light is tricky. Paul Handley, our DOP on the day, worked his magic and found the sweet spot – our model looked great, the outfits were lit perfectly and the background was just right.
This behind-the-scenes video gives you an idea of how we set everything up.
We filmed on a Friday and the footage had to be edited over the weekend with the complete video ready to deliver by Monday afternoon. At Pocket Motion Pictures we’re not fazed by a fast turn around – our team of super talented editors worked around the clock to create Mint Velvet’s A/W 2015 video look book with spectacular results.