How Ongoing Hygiene Content and Trend Reactive Videos Live Side by Side.
Superdrug Loves is updated seven times a week providing engaging content for both new and existing customers. Pocket Motion Pictures was asked to create content for its newly revamped YouTube channel, aiming for a 360° approach across all content outlets.
We have produced a blend of hygiene content as well as trend reactive videos. This is to make sure there is always quality content available for release from a bank of films shot in advance. However, because we also specialise in quick turn-around videos, the campaign is able to react to everyday events when needed. With this method, we are able to cover the best of both important aspects of this campaign.
Superdrug Loves doesn’t just tap into what everybody is talking about, it leads the news, beauty and lifestyle conversation, too, giving a fun stance to newsworthy topics.
If your organisation is producing or wants to produce regular video and photography content please get in touch and we can offer you a bespoke package firstname.lastname@example.org