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Articles Tagged with: Anya Hindmarch
New York / London Fashion Week Feb 2019

With London and New York Fashion Week over, we look back at what made this season one to remember.

BRAND EXPERIENCES

Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.

Now for the third season in a row she has moved away from a traditional runway show and delivered an exciting, engaging and beautiful immersive art installation for members of the public.

The Weave Project was created by collective Numen/For Use, where visitors could climb through the installation in Brewer Street Carpark. The Weave Project celebrated Anya Hindmarch’s new collection where customers are able to personalise the Neeson with hand-woven symbols and initials online, in store and at the Weave Project installation.

As always Pocket Motion Pictures were there to capture the magical event:

As well as the Weave Project Anya treated London to the return of her Chubby Heart. The inflatable heart was perfectly squeezed into Wellington Arch for people to enjoy for one last time.  

As a London based Video Production company, we love filming in London and this job was a 5 minute walk from our St James’s Park office, which is always nice.

Other brand experiences included Three’s mixed reality catwalk at Central Saint Martins, Ocean Outdoor x Vin & Omi and House of Peroni x LFW. Taking a more futuristic approach to brand activation was Lego, who teamed with Snapchat to launch a clothing store… with no clothes. The AR shop allowed shoppers to view the clothing brand by scanning the code and being transported to a virtual shopping experience and able to purchase the ready to wear collection.  

Blurred Lines

While NYFW and LFW are usually dedicated to womenswear, many designers chose to integrate menswear in the runway shows. Bi-coastal brand Eckhaus Latta and Nanushka presented pieces which can be worn by anyone, and androgynous models made appearances in a variety of shows.

Continuing with the trend, many designers who were showing at Women’s Fashion Week included menswear into their collection. Prabal Gurung did this in New York for the third season in a row, and Pocket Motion Pictures worked with them to film the backstage action.   

Other shows which included transgender models included 11 Honoré, which invited Orange is the New Black star Laverne Cox, to close the whole show. LA based designer Pierre Davis also made her NYFW debut this season, becoming the first transgender woman on the official calendar.

Sustainability

From both LFW and NYFW it’s clear to see that many designers are becoming much more socially and environmentally aware, and we’re seeing this expressed on the runway. Mother Of Pearl will release a collection of nine pieces in association with BBC Earth for a new sustainable range, which will be available to buy at Net-A-Porter.

In New York Pocket Motion Pictures had the pleasure of working with the brand Collina Strada for the first time and filmed the runway show which had environmental activist Xiuhtezcati Martinez perform a spoken word poem as the backdrop. The brand also revealed a collection which was made of 75% deadstock fabrics. Judging on the way that this season has gone, it’s predicted that sustainable fashion is here to stay.

 

Pocket Motion Pictures Recap

We had the pleasure of working with some amazing designers and brands, here are a few videos we created.

 

Fond Farewells

On the final day of London Fashion Week we heard the sad news of the death of Karl Lagerfeld, one of the most influential and recognisable fashion designers of the 20th century, aged 85.

Lagerfeld transformed the face of Chanel into a global powerhouse when he became Creative Director in 1983. His image of dark glasses, fingerless gloves and silver ponytail made him a fashion icon in his own right. The world’s top models, designers and journalists all paid tribute to the late designer.

If you are looking to create video content for your project get in touch: please contact us for a quote on: 0207 244 9995 info@pocketmotionpictures.com

We have a dedicated Fashion team with over 15 years runway and backstage experience.  We can shoot a simple one camera catwalk setup up, to large scale 5 – 10 camera productions, including Live Streaming.


The Craftsmanship Series: Anya Hindmarch

Pocket Motion Pictures have been working on The Art of Craftsmanship series with Anya Hindmarch for some time now, and it has been a privilege to witness some of the extraordinary artistry that goes into their production process.

We film these beautiful cross-sections of the products actually being constructed by hand in London, Italy and Spain. It is important to the client that we can show their innovative approach to creating their pieces in clean and crisp detail. Each video sheds light on these remarkable and sometimes groundbreaking artisanal methods.

Pocket Motion Pictures specialise in Craftsmanship Films. If you are interested in getting a quote for one of your products or procedures please get in touch info@pocketmotionpictures.com

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The Art of Craftsmanship

For several seasons now we’ve worked with luxury accessories brand Anya Hindmarch to create beautiful craftsmanship films.

Filming across locations in Spain and Italy, we’ve worked closely with the brand to develop a visual style that includes macro details and overhead shots.

Packing light always proves a logistical challenge, but we’ve been able to take advantage of small, powerful 4k cameras. This enables us to create a portable system that captures overhead shots that previously would have been too invasive on a busy working location.

Of course, the most important ingredient are the best macro lenses. We favour the Zeiss 100mm T/2.1 – with the rapidly changing world of camera equipment, these are a constant.

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The Pocket Motion Pictures Spring Newsletter

It’s been a busy few months at Pocket Motion Pictures. From film festivals to fashion shoots, see some of our favourite moments.

OUR NEW FASHION SHOWREEL

Before we start, we wanted to share our new fashion showreel. We’ve been lucky enough to work with some of the world’s leading fashion brands – including Paul Smith, Anya Hindmarch and Victoria’s Secret – on runway, backstage and campaign shoots. Bonus points if you can spot Cara Delevingne and Alexa Chung.

BEHIND THE SCENES WITH ROLAND MOURET

See what happened when we decamped to sunny Paris to shoot behind the scenes at Roland Mouret‘s Spring Summer campaign, starring Carmen Kass. We’ve just finished shooting the enigmatic designer’s Autumn Winter campaign so make sure you’re following us on Instagram for updates.

TRIBECA FILM FESTIVAL

Our New York office were busy at Tribeca Film Festival this year, filming backstage with Nexxus and Beauty Seen PR. If you have any question about filming in New York, just drop us an email.

 

PRESS DAYS WITH THE COMMUNICATIONS STORE & BODEN

We’re often asked how to create interesting films for brand press days. Here are two examples from The Communications Store and Boden to show how it’s done.

EVERY ANGLE COVERED: 360 DEGREE FILMING

The film landscape is changing and so are we. We’re excited to announce that Pocket Motion Pictures now has a 360 degree film department. Our expert staff are skilled in creating 360 degree videos for use on Facebook, YouTube, iPhone and Virtual Reality headsets. Contact us to find out more.

 

 

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New York, London, Milan and Paris; That’s a Wrap!

With each fashion season sees the company go from strength to strength, producing more and more content, covering backstage, front of house, runway, street style, events and parties – we really do get around.

One of two major projects so far this year is our collaboration with Grazia.  We were brought in to provide all video content as part of their ‘Fashion Week 360’ guide. This resulted in an abundance of dazzling videos that we have pared-down and cherry-picked the ‘best of’ from for you to enjoy.

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Stars we’ve filmed

As 2012 comes to a close we thought we would do a quick round up video putting together some of the amazing people we’ve had the privilege to work with. We’ve already got plenty of bigger and better shoots planned for 2013 so stayed tuned.

In order of appearance;

Kelly Rowland, Kimberley Walsh, Davina McCall, Gareth Pugh , Helena Christensen, Rachel Zoe, Raymond Blanc, Jessica Ennis, Annie Lennox, One Direction, Tracy Emin, Damon Alban, Cheryl Cole, Iman, Salma Hayek, Matthew McConaughey, Channing Tatum, Kelly Osbourne, Stella McCartney, Tulisa Contostavlos, Roland Mouret, Pixie Lott, Jemma Kidd, Kim Kardashian, Christian Louboutin, Rochelle Humes & Mollie King from The Saturdays, Anya Hindmarch, Omid Djalili, Victoria Pendleton, Brix Smith-Start, Tinie Tempah, Fearne Cotton, Keri-Anne Payne, Elle Macpherson, Valentino, Beyoncé Knowles, Emma Watson, Prince Charles, Nicole Richie, Claudia Schiffer.

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