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Articles Tagged with: Backstage
New York / London Fashion Week Feb 2019

With London and New York Fashion Week over, we look back at what made this season one to remember.

BRAND EXPERIENCES

Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.

Now for the third season in a row she has moved away from a traditional runway show and delivered an exciting, engaging and beautiful immersive art installation for members of the public.

The Weave Project was created by collective Numen/For Use, where visitors could climb through the installation in Brewer Street Carpark. The Weave Project celebrated Anya Hindmarch’s new collection where customers are able to personalise the Neeson with hand-woven symbols and initials online, in store and at the Weave Project installation.

As always Pocket Motion Pictures were there to capture the magical event:

As well as the Weave Project Anya treated London to the return of her Chubby Heart. The inflatable heart was perfectly squeezed into Wellington Arch for people to enjoy for one last time.  

As a London based Video Production company, we love filming in London and this job was a 5 minute walk from our St James’s Park office, which is always nice.

Other brand experiences included Three’s mixed reality catwalk at Central Saint Martins, Ocean Outdoor x Vin & Omi and House of Peroni x LFW. Taking a more futuristic approach to brand activation was Lego, who teamed with Snapchat to launch a clothing store… with no clothes. The AR shop allowed shoppers to view the clothing brand by scanning the code and being transported to a virtual shopping experience and able to purchase the ready to wear collection.  

Blurred Lines

While NYFW and LFW are usually dedicated to womenswear, many designers chose to integrate menswear in the runway shows. Bi-coastal brand Eckhaus Latta and Nanushka presented pieces which can be worn by anyone, and androgynous models made appearances in a variety of shows.

Continuing with the trend, many designers who were showing at Women’s Fashion Week included menswear into their collection. Prabal Gurung did this in New York for the third season in a row, and Pocket Motion Pictures worked with them to film the backstage action.   

Other shows which included transgender models included 11 Honoré, which invited Orange is the New Black star Laverne Cox, to close the whole show. LA based designer Pierre Davis also made her NYFW debut this season, becoming the first transgender woman on the official calendar.

Sustainability

From both LFW and NYFW it’s clear to see that many designers are becoming much more socially and environmentally aware, and we’re seeing this expressed on the runway. Mother Of Pearl will release a collection of nine pieces in association with BBC Earth for a new sustainable range, which will be available to buy at Net-A-Porter.

In New York Pocket Motion Pictures had the pleasure of working with the brand Collina Strada for the first time and filmed the runway show which had environmental activist Xiuhtezcati Martinez perform a spoken word poem as the backdrop. The brand also revealed a collection which was made of 75% deadstock fabrics. Judging on the way that this season has gone, it’s predicted that sustainable fashion is here to stay.

 

Pocket Motion Pictures Recap

We had the pleasure of working with some amazing designers and brands, here are a few videos we created.

 

Fond Farewells

On the final day of London Fashion Week we heard the sad news of the death of Karl Lagerfeld, one of the most influential and recognisable fashion designers of the 20th century, aged 85.

Lagerfeld transformed the face of Chanel into a global powerhouse when he became Creative Director in 1983. His image of dark glasses, fingerless gloves and silver ponytail made him a fashion icon in his own right. The world’s top models, designers and journalists all paid tribute to the late designer.

If you are looking to create video content for your project get in touch: please contact us for a quote on: 0207 244 9995 info@pocketmotionpictures.com

We have a dedicated Fashion team with over 15 years runway and backstage experience.  We can shoot a simple one camera catwalk setup up, to large scale 5 – 10 camera productions, including Live Streaming.


Backstage at Victoria’s Secret 2014 in Earls Court

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Pocket Motion Pictures has been fortunate enough to film at many major fashion events across the globe, but when we were asked to capture the iconic Victoria’s Secret show we knew to expect something spectacular. This was the first time the Angels’ runway show was to take place in the UK, and it was happening right on our office doorstep: at the Earl’s Court Exhibition Centre.

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L’Oreal Paris How to get the look!

Cosmopolitan and L’Oreal Paris invited us to create a series of ‘how to’ videos with a high production value.

The videos were for Cosmo’s website and to form part of a larger marketing campaign for L’Oreal.  There were two themes – Backstage and Centre stage – and we were asked to shoot four videos for each.

On a beautiful, sunny day in Kentish Town, we shot the first batch at Spring Studios.  These were bright, warm and friendly looking videos to give the viewer a detailed understanding of how to achieve a particular hair style and a make up look to complement it

We minimised the interference of the filming process by carrying out the shoot with a RED One and two Canon 7D cameras. This ensured we had plenty of coverage of the hair and make-up stylists working their magic without the cameras intruding, giving the finished video a more natural flow. On a practical level, it also meant we didn’t have to stop and repeat steps in the tutorial as much, so we could spend more time ensuring the set looked right and the lighting was the best it could be. With the aid of the wonderfully portable WallyDolly on set, we could gently track from left to right during shots.

For the second theme, we filmed on location at Koko, Camden.  Our brief was to give the shoot an altogether more glamorous feel, for a more evening and going out look.

Because the turnaround for these videos was quicker than the first shoot, we opted to film with the Sony F3 as our main camera.  This allowed us to edit straight away without any transcending.   With the evening theme, the location was generally going to be darker, so we used Canon 5D’s as our B and C camera as these are better in low light.

As with the last shoot, we filmed four looks, two with Cosmo readers and two with models.

 

 

But as a further element for this set of videos, alongside the tutorials, we also wanted to show the models doing their own hair and make up.   This way, we hoped to inspire confidence in the audience that they can actually do these steps – and achieve the look – themselves.

 

Take a look at two examples from each shoot below.

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