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Articles Tagged with: Charlotte Tilbury
Charlotte Tilbury Video Content

At Pocket Motion Pictures we are thrilled to showcase some of our work with British beauty brand Charlotte Tilbury.
As a London based video production company, we are proud to have worked with the renowned beauty brand, having the pleasure of working with the Charlotte Tilbury team from day one, filming and producing their video content and witnessing their rise in the beauty market to becoming a global phenomenon.

Charlotte Tilbury…

We started our collaboration back in June 2013, when Charlotte curated her beauty festival at Selfridges: “House of Rock ‘n Khol.” You can read our blog post on the event here.

When the brand opened their first UK counter at Selfridges, we filmed a highlights video that captured all the excitement. Fast forward a few years and countless other launch video, Charlotte Tilbury then opened in Toronto and invited us to showcase the days activities. Pocket Motion Pictures has a second office in New York which helps us to support our global clients.

Charlotte Tilbury drew a bigger crowd at Holt Renfrew than when Elton John appeared at the same venue. Our video below showcases just how much people love Charlotte Tilbury and her make-up brand, the results are truly phenomenal. Catch the video here:

Make-up Tutorials…

At Pocket Motion Pictures, we specialise in hair and make-up tutorial videos, ideal for showcasing beauty tips and tricks. We work with many of the leading brands and artists in the UK and US.

Working alongside Charlotte Tilbury, we have produced over 30 different tutorial videos, all of which have racked up millions of YouTube views and social shares. We love working with the beauty brand, and wanted to share with you some of our favourite videos…

Smokey Eye Till I Die…

We filmed a series of videos for Charlotte’s Smokey Eye Till I Die Tutorial Series.

Charlotte Tilbury’s mantra is Smokey Eye Till I Die, because she believes that a Smokey eye can look fabulous at every age, and in this video she demonstrates on herself how to get her signature look:

Amal Clooney’s Wedding Make-Up…

Charlotte had the pleasure of being make-up artist to Amal Clooney, who called upon her for her bridal make-up look. In one of Charlotte’s most popular tutorials, she recreates how to get the beautiful wedding make-up:

Norman Parkinson Collaboration…

For our third favourite video, Charlotte told us of her collaborate with the photographer Norman Parkinson, and so we wanted to do something visually different and special.  Most of the make-up tutorials we have done with Charlotte have been against a white background, but with these videos we wanted to use beautiful images by Norman Parkinson as the backdrop and the final result was looked striking:

Emily Ratajkowski QC Cover…

And finally the Charlotte Tilbury cover look series where we recreated the stunning make-up look for Emily Ratajkowski’s photoshoot.

We love filming make-up tutorials and any other type of video tutorial and over the years have been honoured to help Charlotte Tilbury with her video tutorials, and seeing her brand become such a massive success.

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New York, London, Milan and Paris; That’s a Wrap!

With each fashion season sees the company go from strength to strength, producing more and more content, covering backstage, front of house, runway, street style, events and parties – we really do get around.

One of two major projects so far this year is our collaboration with Grazia.  We were brought in to provide all video content as part of their ‘Fashion Week 360’ guide. This resulted in an abundance of dazzling videos that we have pared-down and cherry-picked the ‘best of’ from for you to enjoy.

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New York Office is now open

In September 2013 we opened our New York office with a bang and just in time for Fashion Week.

Working with our UK clients and slowly building US clients the small office has a talented crew which will offer the same services as the London office and will grow with demand.

Below is a fun mash up video showcasing all the content we produced for Fashion Week.

 

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Charlotte Tilbury’s Makeup House Of Rock ‘N’ Kohl

Charlotte Tilbury, the amazing international make-up artist, decided to share her make-up secrets at her very own beauty festival lasting 7 days and we encamped to capture all the fun.

Selfridges invited Charlotte to take over the concept store and host events ranging from “Tilbury Transformations makeovers” to panel discussions on the sofa with some of the most influential figures in fashion, beauty and art, giving insider-access to real, behind-the-scenes artistry.

To promote the event, Charlotte teamed up with photographer Chris Levine and friend and muse Kate Moss to create a large-scale holographic stereogram portrait of the supermodel to go on display in the Selfridges window.

Our remit was to create a wide range of films throughout the festival. The main point was that all the videos needed to be online the next morning. Pocket Motion Pictures specialize in creating fast turnaround, high quality videos but this was our first experience of doing a film every night for 7 days.

Some of the amazing people we filmed include; Kate Moss, Lisa Eldrige, Camila Batmanghelidjh, Mary Greenwell, Alice Temperley, Laura Bailey, Caroline Issa, Nicola Formichetti, Anita Pallenberg and Cara Delevingne.

The brief was broken down into three categories:

Time-lapse – Covering the store and window installation.

Promo video – A launch video and an end-wrap video.

Panel discussions – Each night, Charlotte raided her little black book of industry influencers to bring together some of the most amazing people to fascinating talks, which we filmed, then edited overnight to be uploaded by 7am the next day.

Time-lapse

On Sunday evening at 6pm, two teams started the long process of transforming the concept store and building the three windows. Everything had to be completed by 9am the next morning for store opening.
Chris Levine and his team were installing the lenticular portraits of Kate Moss in the main window and the Charlotte Tilbury team was building the store and two other windows.

We installed 2 static Canon 600D DSLR cameras in the most prominent positions and had a third camera being repositioned throughout the night. The third camera was motorized via a Kessler Oracle control system which allowed us to slowly move the camera across a slider to give smooth, natural movement to the time-lapses.

Every hour we changed cards and started to ingest the footage and start the edit. We had preselected several music tracks and were aiming to have the edit done within a few hours of the build being completed.

We had a two-man team working throughout the night: a cameraman and an editor. The great benefit of this is not only speed but also that the editor is able to work with the cameraman to decide what the video needs.

Here is the installation time-lapse video.

Promo video

Pocket Motion Pictures regularly film and edit launch events and deliver fast turnaround edits, so we were ready for the challenge of filming throughout the day capturing different elements. We had an editor on site getting regular updates of footage so she could start the edit straight away.

Here is the opening promo video, which incorporates some of the time-lapse footage.

Panel Discussions

Every night Charlotte invited leading industry figures to sit down and discuss their beauty secrets, top tips, career highlights, industry gossip and much more.
The conversations lasted around one and half hours, and once each was done our job was to edit it down to a short highlights video.

We filmed the talks using 3 Sony EX1 cameras. These are great – slightly dated but still produce an amazing image. They’re really easy and responsive to use and the recording format is easy to edit from without any transcoding required.

The challenge was taking long talks full of great moments and distilling them down to capture the essence of what everyone was saying. We also did not have much room for error because of the quick turnaround.

Our 1st draft had to be ready early the next morning for client feedback and we had to ensure we got it as close to right as possible because if the 1st draft was not liked or needed loads of changes, then we wouldn’t make our 9am deadline.

For us, the key to delivering this is understanding what the client wants. We worked closely with Charlotte Tilbury and her team to ensure we knew what they wanted the videos to look and feel like.

On the last night Cara Delevingne popped in and the format of the night changed. It was more fun, more relaxed. Charlotte and Cara talked on stage for a while before the highlight of the night took place: Cara Delevingne played drums on stage live for the 1st time ever. Check it out!

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