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Articles Tagged with: ‘How to’ videos
2018 Roundup

Goodbye 2018, Hello 2019!

2018 really has been a great year for us at Pocket Motion Pictures. We’ve relocated to St James’s Park, extended our team and worked with some very exciting new clients. Here we reflect on just a few of our favourite projects of 2018.

Anya Hindmarch

To celebrate London Fashion Week Anya Hindmarch created Chubby Cloud, an experiential installation inspired by the cloud motif in their Chubby Collection. Located at Banqueting House in London, visitors were able to climb on and sink into the world’s largest bean bag under the magnificent Rubens ceiling.
We were on cloud nine to be there to film the three-day event including a series of talks, meditations, music and bedtime stories.

The Denim Dance

The Denim Dance was created for Stylist Magazine  to display the season’s most on-trend denim. We had creative freedom with this shoot, which allowed us to take to the sky with a bird’s eye view- this was challenging but oh so satisfying to watch when it was complete.

 

Rubik’s Ident and Product Video

This year we worked with toy giant Rubik’s to create a whole range of videos to launch their new Junior Collection, as well as creating a brand new Ident for their videos. We used a variety of stop motion, graphics and sound FX to create the final videos, which you can find on Rubik’s YouTube and social media channels.

Cushnie et Ochs

It’s no surprise that we do love a Fashion Week but one of our 2018 highlights has to be Cushnie et Ochs 10 year anniversary live stream. We captured every model and every moment of this monumental show and live streamed it to fashion fans all over the world.

 

 

 

Pocket Motion Pictures can fulfil any brief, so if you like what you see on our blog, get in touch:

T: 020 7244 9995

E: info@pocketmotionpictures.com

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January Detox

Dust off your trainers, fire up the juicer and lets get healthy!

You would think our constant exposure to the best health and fitness gurus in the business would have influenced us here at Pocket Motion Pictures. Unfortunately we are all a bit partial to the odd bag of crisps (or seven) and the post Christmas period has left us all feeling a little less than our best.

So we decided to focus on fitness and good food this January, and what better way than to look back over some of the amazing videos we’ve shot with some truly inspirational people.

So don’t sit back and relax, jump up and join in as we revisit some of our favourite shoots!

We defy you not to be warmed from head to toe by Amelia Freer’s delicious winter broth. It’s been an amazing year for Amelia, whose new book: Cook Nourish Glow is receiving rave reviews and climbing the bestseller lists.

If broth isn’t your thing, hunker down with this delicious carrot and caraway seed soup. In our next video Honestly Healthy’s Natasha Corrett shows us how to prepare a soup packed with nutrients to boost your immune system and cleanse your body.

GB Olympic Heptathlete turned Personal Trainer Louise Hazel shares her fat-torching rev-up workout. Warning: this will supercharge your metabolism!

Lifestyle Guru and Blogger Madeline Shaw has had a truly incredible year. Her new App Glow Guides is helping people all over the world become the happiest and healthiest people they can be. Here Shaw gives us three easy steps to improve our Nutrition in honour of Clinique’s inspirational #StartBetter campaign.

Joe Cross is an inspiration for anyone who wants to get into shape. His ever expanding empire ‘Reboot with Joe’ is chock full of success stories, clean living tips and delicious juice recipes. In this video he makes Honestly Healthy’s Natasha Corrett his famous Mean Green Juice.

Watch Roger Frampton defy physics in this amazing new series of tutorials. The international model and exercise coach has developed an ingenious exercise method; no weights, no gym membership just you, your body and the great outdoors.

Treat your friends and family to this delicious slow-cooked shoulder of lamb dreamt up by the Daylesford farm’s Steve Brown. Perfect for a cold wintery night or a lazy Sunday lunch.
Disclaimer: Technically not health and fitness related, but too mouth – watering to leave out.

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Charlotte Tilbury Video Content

At Pocket Motion Pictures we are thrilled to showcase some of our work with British beauty brand Charlotte Tilbury.
As a London based video production company, we are proud to have worked with the renowned beauty brand, having the pleasure of working with the Charlotte Tilbury team from day one, filming and producing their video content and witnessing their rise in the beauty market to becoming a global phenomenon.

Charlotte Tilbury…

We started our collaboration back in June 2013, when Charlotte curated her beauty festival at Selfridges: “House of Rock ‘n Khol.” You can read our blog post on the event here.

When the brand opened their first UK counter at Selfridges, we filmed a highlights video that captured all the excitement. Fast forward a few years and countless other launch video, Charlotte Tilbury then opened in Toronto and invited us to showcase the days activities. Pocket Motion Pictures has a second office in New York which helps us to support our global clients.

Charlotte Tilbury drew a bigger crowd at Holt Renfrew than when Elton John appeared at the same venue. Our video below showcases just how much people love Charlotte Tilbury and her make-up brand, the results are truly phenomenal. Catch the video here:

Make-up Tutorials…

At Pocket Motion Pictures, we specialise in hair and make-up tutorial videos, ideal for showcasing beauty tips and tricks. We work with many of the leading brands and artists in the UK and US.

Working alongside Charlotte Tilbury, we have produced over 30 different tutorial videos, all of which have racked up millions of YouTube views and social shares. We love working with the beauty brand, and wanted to share with you some of our favourite videos…

Smokey Eye Till I Die…

We filmed a series of videos for Charlotte’s Smokey Eye Till I Die Tutorial Series.

Charlotte Tilbury’s mantra is Smokey Eye Till I Die, because she believes that a Smokey eye can look fabulous at every age, and in this video she demonstrates on herself how to get her signature look:

Amal Clooney’s Wedding Make-Up…

Charlotte had the pleasure of being make-up artist to Amal Clooney, who called upon her for her bridal make-up look. In one of Charlotte’s most popular tutorials, she recreates how to get the beautiful wedding make-up:

Norman Parkinson Collaboration…

For our third favourite video, Charlotte told us of her collaborate with the photographer Norman Parkinson, and so we wanted to do something visually different and special.  Most of the make-up tutorials we have done with Charlotte have been against a white background, but with these videos we wanted to use beautiful images by Norman Parkinson as the backdrop and the final result was looked striking:

Emily Ratajkowski QC Cover…

And finally the Charlotte Tilbury cover look series where we recreated the stunning make-up look for Emily Ratajkowski’s photoshoot.

We love filming make-up tutorials and any other type of video tutorial and over the years have been honoured to help Charlotte Tilbury with her video tutorials, and seeing her brand become such a massive success.

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L’Oreal Paris How to get the look!

Cosmopolitan and L’Oreal Paris invited us to create a series of ‘how to’ videos with a high production value.

The videos were for Cosmo’s website and to form part of a larger marketing campaign for L’Oreal.  There were two themes – Backstage and Centre stage – and we were asked to shoot four videos for each.

On a beautiful, sunny day in Kentish Town, we shot the first batch at Spring Studios.  These were bright, warm and friendly looking videos to give the viewer a detailed understanding of how to achieve a particular hair style and a make up look to complement it

We minimised the interference of the filming process by carrying out the shoot with a RED One and two Canon 7D cameras. This ensured we had plenty of coverage of the hair and make-up stylists working their magic without the cameras intruding, giving the finished video a more natural flow. On a practical level, it also meant we didn’t have to stop and repeat steps in the tutorial as much, so we could spend more time ensuring the set looked right and the lighting was the best it could be. With the aid of the wonderfully portable WallyDolly on set, we could gently track from left to right during shots.

For the second theme, we filmed on location at Koko, Camden.  Our brief was to give the shoot an altogether more glamorous feel, for a more evening and going out look.

Because the turnaround for these videos was quicker than the first shoot, we opted to film with the Sony F3 as our main camera.  This allowed us to edit straight away without any transcending.   With the evening theme, the location was generally going to be darker, so we used Canon 5D’s as our B and C camera as these are better in low light.

As with the last shoot, we filmed four looks, two with Cosmo readers and two with models.

 

 

But as a further element for this set of videos, alongside the tutorials, we also wanted to show the models doing their own hair and make up.   This way, we hoped to inspire confidence in the audience that they can actually do these steps – and achieve the look – themselves.

 

Take a look at two examples from each shoot below.

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Jemma Kidd’s ‘get the look’ video tutorials

The power of online video is huge, and Pocket Motion Pictures, a cutting-edge London production company, continues to work with top names to deliver professional, quality films to showcase our clients.

Elle UK magazine recently asked us to film a series of make-up videos to promote the free cover mount product in their September issue.  The product was three different colour eyeliner pencils, created specially by Jemma Kidd.

So, on an unusually bright and sunny summer’s day, we went to Jemma’s studio in Notting Hill to film 5 ‘get the look’ video tutorials.  We were really pleased to find that Jemma Kidd was an absolute pro – and a great host.

‘How to’ videos are especially popular at the moment and we’ve filmed lots of these style videos for many of our clients.  They may look easy and straightforward, but the key is in the preparation.  It’s essential to really understand the main points that the viewer needs to take on board and then make sure the way the video is shot gives clear and simple coverage of them.

We always break down the steps on cue cards. Each card has  one sentence describing the step as clearly as possible, and once we have those in place, they act as chapters within the video. This way, you know you’re getting the main points across. The expert presenter can then do what they do best: talk around these points, giving tips and extra insight.

Jemma’s been doing this for ages and came well prepared. She  knew exactly what was needed and how best to convey that message to her audience.  She runs her own makeup school (http://www.academy.jemmakidd.com), so has plenty of experience teaching regular people how to get great-looking results when applying their make-up.

 

You can see all the resulting cosmetics videos below. And if you’d like some of your own online videos to enhance your website, raise brand awareness and really engage with your audience, get in touch!

 

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