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Articles Tagged with: How to
Charlotte Crosby for Flique – Full-Service Campaign Shoot

Full-Service on Flique.

Charlotte Crosby recently launched her brand-new make-up range for Easilocks Cosmetics. Pocket Motion Pictures we were on hand to photograph and film the campaign. Using one production house for a full-service shoot creates a strong consistency throughout the project. Our team of experts delivered a series of stunning stills and, as always, some wonderful film footage as well.

 

“I have been working tirelessly perfecting this superior boutique product line ! Gaining my experience in the industry for over 5 years and being a makeup FANATIC myself, I’ve really grasped and understood the importance of product performance and high quality! Joining forces with Easilocks Cosmetics Fliqué is ready to take the beauty industry by storm! We are so excited and I’m so very proud of it …”

Charlotte Crosby for Easilocks

Watch behind the scenes highlights below:

If you are looking for a full-service production team for your next campaign shoot then do get in touch for a quote info@pocketmotionpictures.com

 

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Superdrug Loves… Hygiene Content & Trend Reactive Video

How Ongoing Hygiene Content and Trend Reactive Videos Live Side by Side.

Superdrug Loves is updated seven times a week providing engaging content for both new and existing customers. Pocket Motion Pictures was asked to create content for its newly revamped YouTube channel, aiming for a 360° approach across all content outlets.

We have produced a blend of hygiene content as well as trend reactive videos. This is to make sure there is always quality content available for release from a bank of films shot in advance. However, because we also specialise in quick turn-around videos, the campaign is able to react to everyday events when needed. With this method, we are able to cover the best of both important aspects of this campaign.

Superdrug Loves doesn’t just tap into what everybody is talking about, it leads the news, beauty and lifestyle conversation, too, giving a fun stance to newsworthy topics.

If your organisation is producing or wants to produce regular video and photography content please get in touch and we can offer you a bespoke package info@pocketmotionpictures.com

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Jemma Kidd’s ‘get the look’ video tutorials

The power of online video is huge, and Pocket Motion Pictures, a cutting-edge London production company, continues to work with top names to deliver professional, quality films to showcase our clients.

Elle UK magazine recently asked us to film a series of make-up videos to promote the free cover mount product in their September issue.  The product was three different colour eyeliner pencils, created specially by Jemma Kidd.

So, on an unusually bright and sunny summer’s day, we went to Jemma’s studio in Notting Hill to film 5 ‘get the look’ video tutorials.  We were really pleased to find that Jemma Kidd was an absolute pro – and a great host.

‘How to’ videos are especially popular at the moment and we’ve filmed lots of these style videos for many of our clients.  They may look easy and straightforward, but the key is in the preparation.  It’s essential to really understand the main points that the viewer needs to take on board and then make sure the way the video is shot gives clear and simple coverage of them.

We always break down the steps on cue cards. Each card has  one sentence describing the step as clearly as possible, and once we have those in place, they act as chapters within the video. This way, you know you’re getting the main points across. The expert presenter can then do what they do best: talk around these points, giving tips and extra insight.

Jemma’s been doing this for ages and came well prepared. She  knew exactly what was needed and how best to convey that message to her audience.  She runs her own makeup school (http://www.academy.jemmakidd.com), so has plenty of experience teaching regular people how to get great-looking results when applying their make-up.

 

You can see all the resulting cosmetics videos below. And if you’d like some of your own online videos to enhance your website, raise brand awareness and really engage with your audience, get in touch!

 

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