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Articles Tagged with: London fashion week
New York / London Fashion Week Feb 2019

With London and New York Fashion Week over, we look back at what made this season one to remember.

BRAND EXPERIENCES

Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.

Now for the third season in a row she has moved away from a traditional runway show and delivered an exciting, engaging and beautiful immersive art installation for members of the public.

The Weave Project was created by collective Numen/For Use, where visitors could climb through the installation in Brewer Street Carpark. The Weave Project celebrated Anya Hindmarch’s new collection where customers are able to personalise the Neeson with hand-woven symbols and initials online, in store and at the Weave Project installation.

As always Pocket Motion Pictures were there to capture the magical event:

As well as the Weave Project Anya treated London to the return of her Chubby Heart. The inflatable heart was perfectly squeezed into Wellington Arch for people to enjoy for one last time.  

As a London based Video Production company, we love filming in London and this job was a 5 minute walk from our St James’s Park office, which is always nice.

Other brand experiences included Three’s mixed reality catwalk at Central Saint Martins, Ocean Outdoor x Vin & Omi and House of Peroni x LFW. Taking a more futuristic approach to brand activation was Lego, who teamed with Snapchat to launch a clothing store… with no clothes. The AR shop allowed shoppers to view the clothing brand by scanning the code and being transported to a virtual shopping experience and able to purchase the ready to wear collection.  

Blurred Lines

While NYFW and LFW are usually dedicated to womenswear, many designers chose to integrate menswear in the runway shows. Bi-coastal brand Eckhaus Latta and Nanushka presented pieces which can be worn by anyone, and androgynous models made appearances in a variety of shows.

Continuing with the trend, many designers who were showing at Women’s Fashion Week included menswear into their collection. Prabal Gurung did this in New York for the third season in a row, and Pocket Motion Pictures worked with them to film the backstage action.   

Other shows which included transgender models included 11 Honoré, which invited Orange is the New Black star Laverne Cox, to close the whole show. LA based designer Pierre Davis also made her NYFW debut this season, becoming the first transgender woman on the official calendar.

Sustainability

From both LFW and NYFW it’s clear to see that many designers are becoming much more socially and environmentally aware, and we’re seeing this expressed on the runway. Mother Of Pearl will release a collection of nine pieces in association with BBC Earth for a new sustainable range, which will be available to buy at Net-A-Porter.

In New York Pocket Motion Pictures had the pleasure of working with the brand Collina Strada for the first time and filmed the runway show which had environmental activist Xiuhtezcati Martinez perform a spoken word poem as the backdrop. The brand also revealed a collection which was made of 75% deadstock fabrics. Judging on the way that this season has gone, it’s predicted that sustainable fashion is here to stay.

 

Pocket Motion Pictures Recap

We had the pleasure of working with some amazing designers and brands, here are a few videos we created.

 

Fond Farewells

On the final day of London Fashion Week we heard the sad news of the death of Karl Lagerfeld, one of the most influential and recognisable fashion designers of the 20th century, aged 85.

Lagerfeld transformed the face of Chanel into a global powerhouse when he became Creative Director in 1983. His image of dark glasses, fingerless gloves and silver ponytail made him a fashion icon in his own right. The world’s top models, designers and journalists all paid tribute to the late designer.

If you are looking to create video content for your project get in touch: please contact us for a quote on: 0207 244 9995 info@pocketmotionpictures.com

We have a dedicated Fashion team with over 15 years runway and backstage experience.  We can shoot a simple one camera catwalk setup up, to large scale 5 – 10 camera productions, including Live Streaming.


A Look Back at 2016

2016 may be remembered for all the wrong reasons, but it has been a landmark year for Pocket Motion Pictures. Working with both new and existing clients, we’ve produced some of our most exciting work yet.

Here are a few of the most significant developments.

EDITS GOT SHORTER

Thanks to Instagram’s policy change, 2016 was the year of 60 second video. Rather than a longer film and series of social media clips, our clients are now asking for one edit that can be used across and platforms.

Our editors have been quick to adapt to fitting as much information as possible into a shorter, quicker format.

LONDON FASHION WEEK GOT BUSIER

Men’s and women’s London Fashion Weeks are the busiest time of year for Pocket Motion Pictures; a gloriously hectic week of content creation and all night editing.

We’ve been lucky enough to collaborate with some of the world’s leading fashion designers and beauty brands, creating both backstage and runway content.

We’re always excited to be part of the phenomenon that is the Victoria’s Secret show. Watch the highlights below or find out more

CAMPAIGNS GOT MOVING

We particularly enjoyed creating these two campaign films for Mint Velvet and Mondalu. In both cases, we were given an open brief to bring the products to life in creative ways.

We’ve also been working with the wonderfully creative Soap & Glory in a series of films that capture the brand’s humour.

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New York, London, Milan and Paris; That’s a Wrap!

With each fashion season sees the company go from strength to strength, producing more and more content, covering backstage, front of house, runway, street style, events and parties – we really do get around.

One of two major projects so far this year is our collaboration with Grazia.  We were brought in to provide all video content as part of their ‘Fashion Week 360’ guide. This resulted in an abundance of dazzling videos that we have pared-down and cherry-picked the ‘best of’ from for you to enjoy.

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A/W London Fashion Week and our fav video – Sam McKnight for Paul Smith

A very busy A/W 2013 London fashion week for Pocket Motion Pictures yielded lots of very exciting shoots. We had one crew on street style, another filming the catwalk shows, out front and backstage, and one more crew filming vox-pops. For me the highlight shoot was ‘The Evolution of a Beauty Trend’ featuring the amazing Sam McKnight doing the hair for Paul Smith.

I have singled this video out largely because the brief came in very last minute and the video edit was done overnight which is something that happens frequently and we have ensured the company is flexible and able to adapt quickly for requests like this. This sort of shoot requires high energy, quick thinking, good teamwork and an eye for detail at high speed. I was very proud of the end result, which proved to me that a great team makes great work.

Over the past 12 months Pocket Motion Pictures have become somewhat of a specialist for delivering high quality, fast turnaround edits. We have been responding to increased demand from PR Company, Event Organiser and large Brand clients who are hosting parties, product launches and Award Ceremonies which need a polished video online either that night or the next morning.

To accommodate this we have invested heavily in ensuring we have the right equipment for the shoots, and high powered editing suites that are up to the challenge of rendering quickly. With a team of specialist editors with lightning fast editing skills and an innate understanding of what our clients expect from the final video means the client is happy and needs to give limited feedback. The Sam McKnight video encapsulates this perfectly for me. A strong, high quality and entertaining short form video that was created quickly and meant that our client, Get The Gloss.com were able to have the video live on their site the very next day.

Getthegloss.com were kind enough to add their feedback to this blog post…

“We got the green light to shoot with Sam Mcknight at London Fashion Week the day before we would have to start filming.  I called Jeremy at Pocket Motion Pictures to see if they could help, and he instantly assured me that he would have a team there covering the story which would mean time taken up over the weekend. I couldn’t actually attend the filming myself but I sent over a brief which Jeremy ‘got’ straight away and his team stuck to it brilliantly.

On the Monday I was presented with a super slick, very sophisticated and beautifully shot video which we only had to tweak slightly and add in a few titles before we could upload it to our site the same day. The feedback I got from the shoot was that Pocket Motion Pictures were quick, slick and incredibly professional in what is often a quite stressful environment. I hope to work with Jeremy and his team a lot in the future on various other projects.”

Susannah Taylor Editor, Getthegloss.com

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