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New York / London Fashion Week Feb 2019

With London and New York Fashion Week over, we look back at what made this season one to remember.

BRAND EXPERIENCES

Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.

Now for the third season in a row she has moved away from a traditional runway show and delivered an exciting, engaging and beautiful immersive art installation for members of the public.

The Weave Project was created by collective Numen/For Use, where visitors could climb through the installation in Brewer Street Carpark. The Weave Project celebrated Anya Hindmarch’s new collection where customers are able to personalise the Neeson with hand-woven symbols and initials online, in store and at the Weave Project installation.

As always Pocket Motion Pictures were there to capture the magical event:

As well as the Weave Project Anya treated London to the return of her Chubby Heart. The inflatable heart was perfectly squeezed into Wellington Arch for people to enjoy for one last time.  

As a London based Video Production company, we love filming in London and this job was a 5 minute walk from our St James’s Park office, which is always nice.

Other brand experiences included Three’s mixed reality catwalk at Central Saint Martins, Ocean Outdoor x Vin & Omi and House of Peroni x LFW. Taking a more futuristic approach to brand activation was Lego, who teamed with Snapchat to launch a clothing store… with no clothes. The AR shop allowed shoppers to view the clothing brand by scanning the code and being transported to a virtual shopping experience and able to purchase the ready to wear collection.  

Blurred Lines

While NYFW and LFW are usually dedicated to womenswear, many designers chose to integrate menswear in the runway shows. Bi-coastal brand Eckhaus Latta and Nanushka presented pieces which can be worn by anyone, and androgynous models made appearances in a variety of shows.

Continuing with the trend, many designers who were showing at Women’s Fashion Week included menswear into their collection. Prabal Gurung did this in New York for the third season in a row, and Pocket Motion Pictures worked with them to film the backstage action.   

Other shows which included transgender models included 11 Honoré, which invited Orange is the New Black star Laverne Cox, to close the whole show. LA based designer Pierre Davis also made her NYFW debut this season, becoming the first transgender woman on the official calendar.

Sustainability

From both LFW and NYFW it’s clear to see that many designers are becoming much more socially and environmentally aware, and we’re seeing this expressed on the runway. Mother Of Pearl will release a collection of nine pieces in association with BBC Earth for a new sustainable range, which will be available to buy at Net-A-Porter.

In New York Pocket Motion Pictures had the pleasure of working with the brand Collina Strada for the first time and filmed the runway show which had environmental activist Xiuhtezcati Martinez perform a spoken word poem as the backdrop. The brand also revealed a collection which was made of 75% deadstock fabrics. Judging on the way that this season has gone, it’s predicted that sustainable fashion is here to stay.

 

Pocket Motion Pictures Recap

We had the pleasure of working with some amazing designers and brands, here are a few videos we created.

 

Fond Farewells

On the final day of London Fashion Week we heard the sad news of the death of Karl Lagerfeld, one of the most influential and recognisable fashion designers of the 20th century, aged 85.

Lagerfeld transformed the face of Chanel into a global powerhouse when he became Creative Director in 1983. His image of dark glasses, fingerless gloves and silver ponytail made him a fashion icon in his own right. The world’s top models, designers and journalists all paid tribute to the late designer.

If you are looking to create video content for your project get in touch: please contact us for a quote on: 0207 244 9995 info@pocketmotionpictures.com

We have a dedicated Fashion team with over 15 years runway and backstage experience.  We can shoot a simple one camera catwalk setup up, to large scale 5 – 10 camera productions, including Live Streaming.


5 Video Trends for 2019

1. Storytelling – “The power of WOW”

It’s hard to stand out from the crowd in a highly competitive and busy social media world but the power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning the result can be epic.

The stories we tell have the ability to touch, inspire, and shake people to their cores. People love brands that aren’t afraid to let people in and with authentic storytelling it can put a human face on a big brand and connect with people in real-time.

At Pocket Motion Pictures we are seeing that more and more brands are investing in campaigns which are supported by a story that shares the company values and ideals, whilst not being purely product led.

 

2. Look out it’s behind You!

360 degree videos and Photography are slowly becoming bigger and bigger, alongside virtual reality.  The technology has been around and supported by social media channels for years but 2019 will see as massive rise as cameras become cheaper, better and more widely used.

By providing users with an immersive experience they feel like they are right there.

The travel, tourism and hospitality industries are leading the way with most hotels offering some sort of 360 tour and the Fashion, Sports and Events industry is fast catching up.

In 2019 you will be seeing a lot more 360 degree cameras placed in prime positions in order to capture the most immersive shot. Historically these cameras have been tucked away (out of sight out of mind) but that defies the whole point and, after decades of tourists complaining “it’s nothing like it was in the brochure”, they can now get the full picture. In fact, if a destination or hotel doesn’t keep up with this trend, potential customers might begin to wonder what they are hiding…

 

3. Internal Talent as Content Creators

Influencer strategies can be risky and expensive and we are starting to see more and more brands turning to their own internal talent to act as brand personalities.  Internal talent can create added value through industry knowledge and the sincere, personal quality of their content.

It also gives businesses the opportunity to tailor their branded content and create an overarching tone and voice to their content marketing, that is harder to control with outsourced influencers.

This trend is especially true for the Beauty Industry as brands turn to in-store make-up artist, internal R&D team and key team members with expert knowledge to take on the roles of content creators.

 

4. 6-Second Video Ads

Vine started it and there is no doubt this tiny format captured the world’s attention and it is becoming more and more relevant in the fast paced social media world. We are also seeing larger campaigns using this format compared to the historical 30 second TV style advert.

Whilst the short form content presents obvious challenges for storytelling and editing, Pocket Motion Pictures have years of experience crafting the perfect way to tell a message in the shortest time. Our Production team shoot and edit this type of content day in day out but the most successful campaigns happen where we are able to creatively and strategically work with brands to get the initial idea and concept right. Our team of creatives understand the whole process and help ensure that you don’t end up with content that looks amazing but falls short on message.

 

5. Video Content Agencies

Historically advertising and creative agencies were under massive competition from the newly evolving Video Content Agency.  Creative Agencies would use a Production Company to complete their vision with each agency taking their fee along the way. Pocket Motion Pictures and other agencies are leading the way by offering a script-to-screen service and making “video content agencies” a natural evolution in the digital content world.

As the demand for diverse video content grows, from long form and live video to short ads and micro-social moments, brands will need comprehensive video services with creative solutions to the inexhaustible demand.

 

With so much development in 2018 it is exciting to think about what 2019 will bring in the ever-changing world of video content. One thing is for sure; Pocket Motion Pictures will be there at each step of the process.

 

If your organisation is looking for video and photography content please get in touch and we can offer you a bespoke package:
T: 020 7244 9995

E: info@pocketmotionpictures.com




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A Look Back at 2016

2016 may be remembered for all the wrong reasons, but it has been a landmark year for Pocket Motion Pictures. Working with both new and existing clients, we’ve produced some of our most exciting work yet.

Here are a few of the most significant developments.

EDITS GOT SHORTER

Thanks to Instagram’s policy change, 2016 was the year of 60 second video. Rather than a longer film and series of social media clips, our clients are now asking for one edit that can be used across and platforms.

Our editors have been quick to adapt to fitting as much information as possible into a shorter, quicker format.

LONDON FASHION WEEK GOT BUSIER

Men’s and women’s London Fashion Weeks are the busiest time of year for Pocket Motion Pictures; a gloriously hectic week of content creation and all night editing.

We’ve been lucky enough to collaborate with some of the world’s leading fashion designers and beauty brands, creating both backstage and runway content.

We’re always excited to be part of the phenomenon that is the Victoria’s Secret show. Watch the highlights below or find out more

CAMPAIGNS GOT MOVING

We particularly enjoyed creating these two campaign films for Mint Velvet and Mondalu. In both cases, we were given an open brief to bring the products to life in creative ways.

We’ve also been working with the wonderfully creative Soap & Glory in a series of films that capture the brand’s humour.

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The Art of Craftsmanship

For several seasons now we’ve worked with luxury accessories brand Anya Hindmarch to create beautiful craftsmanship films.

Filming across locations in Spain and Italy, we’ve worked closely with the brand to develop a visual style that includes macro details and overhead shots.

Packing light always proves a logistical challenge, but we’ve been able to take advantage of small, powerful 4k cameras. This enables us to create a portable system that captures overhead shots that previously would have been too invasive on a busy working location.

Of course, the most important ingredient are the best macro lenses. We favour the Zeiss 100mm T/2.1 – with the rapidly changing world of camera equipment, these are a constant.

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The Pocket Motion Pictures Spring Newsletter

It’s been a busy few months at Pocket Motion Pictures. From film festivals to fashion shoots, see some of our favourite moments.

OUR NEW FASHION SHOWREEL

Before we start, we wanted to share our new fashion showreel. We’ve been lucky enough to work with some of the world’s leading fashion brands – including Paul Smith, Anya Hindmarch and Victoria’s Secret – on runway, backstage and campaign shoots. Bonus points if you can spot Cara Delevingne and Alexa Chung.

BEHIND THE SCENES WITH ROLAND MOURET

See what happened when we decamped to sunny Paris to shoot behind the scenes at Roland Mouret‘s Spring Summer campaign, starring Carmen Kass. We’ve just finished shooting the enigmatic designer’s Autumn Winter campaign so make sure you’re following us on Instagram for updates.

TRIBECA FILM FESTIVAL

Our New York office were busy at Tribeca Film Festival this year, filming backstage with Nexxus and Beauty Seen PR. If you have any question about filming in New York, just drop us an email.

 

PRESS DAYS WITH THE COMMUNICATIONS STORE & BODEN

We’re often asked how to create interesting films for brand press days. Here are two examples from The Communications Store and Boden to show how it’s done.

EVERY ANGLE COVERED: 360 DEGREE FILMING

The film landscape is changing and so are we. We’re excited to announce that Pocket Motion Pictures now has a 360 degree film department. Our expert staff are skilled in creating 360 degree videos for use on Facebook, YouTube, iPhone and Virtual Reality headsets. Contact us to find out more.

 

 

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January Detox

Dust off your trainers, fire up the juicer and lets get healthy!

You would think our constant exposure to the best health and fitness gurus in the business would have influenced us here at Pocket Motion Pictures. Unfortunately we are all a bit partial to the odd bag of crisps (or seven) and the post Christmas period has left us all feeling a little less than our best.

So we decided to focus on fitness and good food this January, and what better way than to look back over some of the amazing videos we’ve shot with some truly inspirational people.

So don’t sit back and relax, jump up and join in as we revisit some of our favourite shoots!

We defy you not to be warmed from head to toe by Amelia Freer’s delicious winter broth. It’s been an amazing year for Amelia, whose new book: Cook Nourish Glow is receiving rave reviews and climbing the bestseller lists.

If broth isn’t your thing, hunker down with this delicious carrot and caraway seed soup. In our next video Honestly Healthy’s Natasha Corrett shows us how to prepare a soup packed with nutrients to boost your immune system and cleanse your body.

GB Olympic Heptathlete turned Personal Trainer Louise Hazel shares her fat-torching rev-up workout. Warning: this will supercharge your metabolism!

Lifestyle Guru and Blogger Madeline Shaw has had a truly incredible year. Her new App Glow Guides is helping people all over the world become the happiest and healthiest people they can be. Here Shaw gives us three easy steps to improve our Nutrition in honour of Clinique’s inspirational #StartBetter campaign.

Joe Cross is an inspiration for anyone who wants to get into shape. His ever expanding empire ‘Reboot with Joe’ is chock full of success stories, clean living tips and delicious juice recipes. In this video he makes Honestly Healthy’s Natasha Corrett his famous Mean Green Juice.

Watch Roger Frampton defy physics in this amazing new series of tutorials. The international model and exercise coach has developed an ingenious exercise method; no weights, no gym membership just you, your body and the great outdoors.

Treat your friends and family to this delicious slow-cooked shoulder of lamb dreamt up by the Daylesford farm’s Steve Brown. Perfect for a cold wintery night or a lazy Sunday lunch.
Disclaimer: Technically not health and fitness related, but too mouth – watering to leave out.

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Charlotte Tilbury Video Content

At Pocket Motion Pictures we are thrilled to showcase some of our work with British beauty brand Charlotte Tilbury.
As a London based video production company, we are proud to have worked with the renowned beauty brand, having the pleasure of working with the Charlotte Tilbury team from day one, filming and producing their video content and witnessing their rise in the beauty market to becoming a global phenomenon.

Charlotte Tilbury…

We started our collaboration back in June 2013, when Charlotte curated her beauty festival at Selfridges: “House of Rock ‘n Khol.” You can read our blog post on the event here.

When the brand opened their first UK counter at Selfridges, we filmed a highlights video that captured all the excitement. Fast forward a few years and countless other launch video, Charlotte Tilbury then opened in Toronto and invited us to showcase the days activities. Pocket Motion Pictures has a second office in New York which helps us to support our global clients.

Charlotte Tilbury drew a bigger crowd at Holt Renfrew than when Elton John appeared at the same venue. Our video below showcases just how much people love Charlotte Tilbury and her make-up brand, the results are truly phenomenal. Catch the video here:

Make-up Tutorials…

At Pocket Motion Pictures, we specialise in hair and make-up tutorial videos, ideal for showcasing beauty tips and tricks. We work with many of the leading brands and artists in the UK and US.

Working alongside Charlotte Tilbury, we have produced over 30 different tutorial videos, all of which have racked up millions of YouTube views and social shares. We love working with the beauty brand, and wanted to share with you some of our favourite videos…

Smokey Eye Till I Die…

We filmed a series of videos for Charlotte’s Smokey Eye Till I Die Tutorial Series.

Charlotte Tilbury’s mantra is Smokey Eye Till I Die, because she believes that a Smokey eye can look fabulous at every age, and in this video she demonstrates on herself how to get her signature look:

Amal Clooney’s Wedding Make-Up…

Charlotte had the pleasure of being make-up artist to Amal Clooney, who called upon her for her bridal make-up look. In one of Charlotte’s most popular tutorials, she recreates how to get the beautiful wedding make-up:

Norman Parkinson Collaboration…

For our third favourite video, Charlotte told us of her collaborate with the photographer Norman Parkinson, and so we wanted to do something visually different and special.  Most of the make-up tutorials we have done with Charlotte have been against a white background, but with these videos we wanted to use beautiful images by Norman Parkinson as the backdrop and the final result was looked striking:

Emily Ratajkowski QC Cover…

And finally the Charlotte Tilbury cover look series where we recreated the stunning make-up look for Emily Ratajkowski’s photoshoot.

We love filming make-up tutorials and any other type of video tutorial and over the years have been honoured to help Charlotte Tilbury with her video tutorials, and seeing her brand become such a massive success.

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New York, London, Milan and Paris; That’s a Wrap!

With each fashion season sees the company go from strength to strength, producing more and more content, covering backstage, front of house, runway, street style, events and parties – we really do get around.

One of two major projects so far this year is our collaboration with Grazia.  We were brought in to provide all video content as part of their ‘Fashion Week 360’ guide. This resulted in an abundance of dazzling videos that we have pared-down and cherry-picked the ‘best of’ from for you to enjoy.

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Charlotte Tilbury’s Makeup House Of Rock ‘N’ Kohl

Charlotte Tilbury, the amazing international make-up artist, decided to share her make-up secrets at her very own beauty festival lasting 7 days and we encamped to capture all the fun.

Selfridges invited Charlotte to take over the concept store and host events ranging from “Tilbury Transformations makeovers” to panel discussions on the sofa with some of the most influential figures in fashion, beauty and art, giving insider-access to real, behind-the-scenes artistry.

To promote the event, Charlotte teamed up with photographer Chris Levine and friend and muse Kate Moss to create a large-scale holographic stereogram portrait of the supermodel to go on display in the Selfridges window.

Our remit was to create a wide range of films throughout the festival. The main point was that all the videos needed to be online the next morning. Pocket Motion Pictures specialize in creating fast turnaround, high quality videos but this was our first experience of doing a film every night for 7 days.

Some of the amazing people we filmed include; Kate Moss, Lisa Eldrige, Camila Batmanghelidjh, Mary Greenwell, Alice Temperley, Laura Bailey, Caroline Issa, Nicola Formichetti, Anita Pallenberg and Cara Delevingne.

The brief was broken down into three categories:

Time-lapse – Covering the store and window installation.

Promo video – A launch video and an end-wrap video.

Panel discussions – Each night, Charlotte raided her little black book of industry influencers to bring together some of the most amazing people to fascinating talks, which we filmed, then edited overnight to be uploaded by 7am the next day.

Time-lapse

On Sunday evening at 6pm, two teams started the long process of transforming the concept store and building the three windows. Everything had to be completed by 9am the next morning for store opening.
Chris Levine and his team were installing the lenticular portraits of Kate Moss in the main window and the Charlotte Tilbury team was building the store and two other windows.

We installed 2 static Canon 600D DSLR cameras in the most prominent positions and had a third camera being repositioned throughout the night. The third camera was motorized via a Kessler Oracle control system which allowed us to slowly move the camera across a slider to give smooth, natural movement to the time-lapses.

Every hour we changed cards and started to ingest the footage and start the edit. We had preselected several music tracks and were aiming to have the edit done within a few hours of the build being completed.

We had a two-man team working throughout the night: a cameraman and an editor. The great benefit of this is not only speed but also that the editor is able to work with the cameraman to decide what the video needs.

Here is the installation time-lapse video.

Promo video

Pocket Motion Pictures regularly film and edit launch events and deliver fast turnaround edits, so we were ready for the challenge of filming throughout the day capturing different elements. We had an editor on site getting regular updates of footage so she could start the edit straight away.

Here is the opening promo video, which incorporates some of the time-lapse footage.

Panel Discussions

Every night Charlotte invited leading industry figures to sit down and discuss their beauty secrets, top tips, career highlights, industry gossip and much more.
The conversations lasted around one and half hours, and once each was done our job was to edit it down to a short highlights video.

We filmed the talks using 3 Sony EX1 cameras. These are great – slightly dated but still produce an amazing image. They’re really easy and responsive to use and the recording format is easy to edit from without any transcoding required.

The challenge was taking long talks full of great moments and distilling them down to capture the essence of what everyone was saying. We also did not have much room for error because of the quick turnaround.

Our 1st draft had to be ready early the next morning for client feedback and we had to ensure we got it as close to right as possible because if the 1st draft was not liked or needed loads of changes, then we wouldn’t make our 9am deadline.

For us, the key to delivering this is understanding what the client wants. We worked closely with Charlotte Tilbury and her team to ensure we knew what they wanted the videos to look and feel like.

On the last night Cara Delevingne popped in and the format of the night changed. It was more fun, more relaxed. Charlotte and Cara talked on stage for a while before the highlight of the night took place: Cara Delevingne played drums on stage live for the 1st time ever. Check it out!

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A/W London Fashion Week and our fav video – Sam McKnight for Paul Smith

A very busy A/W 2013 London fashion week for Pocket Motion Pictures yielded lots of very exciting shoots. We had one crew on street style, another filming the catwalk shows, out front and backstage, and one more crew filming vox-pops. For me the highlight shoot was ‘The Evolution of a Beauty Trend’ featuring the amazing Sam McKnight doing the hair for Paul Smith.

I have singled this video out largely because the brief came in very last minute and the video edit was done overnight which is something that happens frequently and we have ensured the company is flexible and able to adapt quickly for requests like this. This sort of shoot requires high energy, quick thinking, good teamwork and an eye for detail at high speed. I was very proud of the end result, which proved to me that a great team makes great work.

Over the past 12 months Pocket Motion Pictures have become somewhat of a specialist for delivering high quality, fast turnaround edits. We have been responding to increased demand from PR Company, Event Organiser and large Brand clients who are hosting parties, product launches and Award Ceremonies which need a polished video online either that night or the next morning.

To accommodate this we have invested heavily in ensuring we have the right equipment for the shoots, and high powered editing suites that are up to the challenge of rendering quickly. With a team of specialist editors with lightning fast editing skills and an innate understanding of what our clients expect from the final video means the client is happy and needs to give limited feedback. The Sam McKnight video encapsulates this perfectly for me. A strong, high quality and entertaining short form video that was created quickly and meant that our client, Get The Gloss.com were able to have the video live on their site the very next day.

Getthegloss.com were kind enough to add their feedback to this blog post…

“We got the green light to shoot with Sam Mcknight at London Fashion Week the day before we would have to start filming.  I called Jeremy at Pocket Motion Pictures to see if they could help, and he instantly assured me that he would have a team there covering the story which would mean time taken up over the weekend. I couldn’t actually attend the filming myself but I sent over a brief which Jeremy ‘got’ straight away and his team stuck to it brilliantly.

On the Monday I was presented with a super slick, very sophisticated and beautifully shot video which we only had to tweak slightly and add in a few titles before we could upload it to our site the same day. The feedback I got from the shoot was that Pocket Motion Pictures were quick, slick and incredibly professional in what is often a quite stressful environment. I hope to work with Jeremy and his team a lot in the future on various other projects.”

Susannah Taylor Editor, Getthegloss.com

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Jemma Kidd’s ‘get the look’ video tutorials

The power of online video is huge, and Pocket Motion Pictures, a cutting-edge London production company, continues to work with top names to deliver professional, quality films to showcase our clients.

Elle UK magazine recently asked us to film a series of make-up videos to promote the free cover mount product in their September issue.  The product was three different colour eyeliner pencils, created specially by Jemma Kidd.

So, on an unusually bright and sunny summer’s day, we went to Jemma’s studio in Notting Hill to film 5 ‘get the look’ video tutorials.  We were really pleased to find that Jemma Kidd was an absolute pro – and a great host.

‘How to’ videos are especially popular at the moment and we’ve filmed lots of these style videos for many of our clients.  They may look easy and straightforward, but the key is in the preparation.  It’s essential to really understand the main points that the viewer needs to take on board and then make sure the way the video is shot gives clear and simple coverage of them.

We always break down the steps on cue cards. Each card has  one sentence describing the step as clearly as possible, and once we have those in place, they act as chapters within the video. This way, you know you’re getting the main points across. The expert presenter can then do what they do best: talk around these points, giving tips and extra insight.

Jemma’s been doing this for ages and came well prepared. She  knew exactly what was needed and how best to convey that message to her audience.  She runs her own makeup school (http://www.academy.jemmakidd.com), so has plenty of experience teaching regular people how to get great-looking results when applying their make-up.

 

You can see all the resulting cosmetics videos below. And if you’d like some of your own online videos to enhance your website, raise brand awareness and really engage with your audience, get in touch!

 

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Jessica Ennis Cosmo Cover Shoot

Well done Jessica Ennis.

A massive congratulations to such an inspiring athlete.  It was wonderful to watch as Jess took the gold medal at the London 2012 Olympics.

Pocket Motion Pictures had the pleasure to film with Jessica Ennis as she swapped the track for the studio to be photographed for the coveted Cosmopolitan UK cover.

Shot at Worx Studio in West London we used a mixture of HD DSLR video and timelapse photography to capture Jess posing for the camera.

Jessica Ennis, being the massive star that she is, had a much shorter time than most take to be shot as she needed to get back to her training.  We were delighted when she took a few moments to talk to us and introduce the video.

Jess was so friendly and down to earth on set and a real natural in front of camera and we’re sure you’ll be seeing much more of her on television in the future.

You can watch the video below and keep checking back for more exciting videos.  It’s been a busy Summer and we have some interesting projects in production at the moment.

 

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