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London Fashion Week AW20

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London Fashion Week AW20

Once again designers descended upon the capital (and fought against the elements), to showcase their Autumn/Winter collections. So our videography teams were out in force to capture everything, from the ‘out of this world’ Matty Bovan looks, to the heritage heavy Daks’ ensembles.

The schedule brought new and exciting shows to Pocket Motion Pictures like Huishan Zhang, as well as reunions with old friends such as Molly Goddard and Toga.

We could see a trend of designers wanting to set fire to the norms; from the stylistic choices to inclusivity and creating intricate runway configurations to maximise coverage.

As London is the home of Pocket Motion Pictures; it always feels extra special to capture shows here, and we love being able to document every season!

Here is our high octane roundup of LFW AW2020!

Molly Goddard AW20 Teaser

Anya Hindmarch - I Am A Plastic Bag Installation

With the much needed growing awareness of sustainability in fashion - Anya Hindmarch took to her Pont Street store to visually communicate her stance. We went to their head office to talk with Anya about the need for circularity of materials and the re-envisioning of their ‘I’m Not a Plastic Bag’ bag.