The Craftsmanship Video

The Craftsmanship Video

As consumers become more eco conscious and the demand for more sustainable fashion increases, brands are having to come up with new ways to show the where and how their items are made to show the heritage and quality of their products.

More and more, brands need to gain customer trust as the term ‘radical transparency’ echoes through the industry. Consumers are now deeply interested in sustainable supply chains, treatment of workers and originality. Imitation is no longer acceptable and brands are constantly looking for the next innovative way to engage their customers and demonstrate their unique approach within an over saturated and competitive consumer landscape.

This year has seen popularity in the craftmanship video. An opportunity to invite the consumer behind the scenes,  to embark on a journey from conception to final product design that is unique to the brand. Craftmanship videos keep the allure and desire of the brands image whilst giving the reassurance of integrity with original content.

Pocket Motion Pictures was invited to a micro distillery in London at the beginning of the year to film the elaborate process of small batch Whisky making. Working with the Bimber distillery team, we studied the process from start to finish, capturing a journey from grain to bottle and encapsulated the true essence of quality and process. 

Take a look at Bimber Whisky’s product journey and get in contact to discuss your own craftmanship video.