The video production landscape is undergoing a revolutionary transformation, thanks to the rapid advancements in artificial intelligence (AI) and machine learning (ML) technologies. These innovations are not just reshaping the way video content is created and edited but are also opening new avenues for creativity and efficiency. As we move into 2024, understanding how to leverage AI images and video in your projects can give you a significant competitive edge.

Just like the rest of the UK right now Pocket Motion Pictures are working from home for the next few weeks and social distancing from the rest of London. This is obviously going to help stop the spread of COVID-19 but it does mean that the whole team are split up and must learn how to keep up momentum whilst being apart.

With the current COVID-19 pandemic many companies have to cancel or postpone major events which would have been the highlight of their year. This decision also spreads over to fashion and upcoming Fashion Weeks all over the world. Although this is a great shame and will affect both the consumers spending habits and suppliers profit, this could be an opportunity to discover a new way to share fashion in a digital world.

Once again designers descended upon the capital (and fought against the elements), to showcase their Autumn/Winter collections. So our videography teams were out in force to capture everything, from the ‘out of this world’ Matty Bovan looks, to the heritage heavy Daks’ ensembles.

January started off with a busy week of working on London Fashion Week Men’s with a number of crews darting around London to film at some of the top shows. As usual this directly followed New York’s shows which set the standard for luxury and high street designers alike.

With London and New York Fashion Week over, we look back at what made this season one to remember. Increasingly brands are looking at ways to differentiate themselves from the crowded space of Fashion Week. A master of this has always been Anya Hindmarch who for many years created the most inventive and visually unique runway shows.

It’s hard to stand out from the crowd in a highly competitive and busy social media world but the power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning the result can be epic.